PPC or pay-per-click advertising is a type of internet marketing. It involves advertisers paying a fee each time there is a click in their ads. You only pay for advertising if your ad is actually clicked on. It’s a method of ‘buying’ visits to your site, in addition to driving website visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links. When someone searches for a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
The benefits of using PPC
1) Contributes to Business Goals
This is often the most compelling reason to use pay-per-click advertising. PPC can help you achieve a vast number of business and marketing goals. These goals range from high-level brand exposure. Also thought leadership to a hot lead submission or e-commerce sale. Any type of conversion goal can be tracked. PPC is a powerful tool for aligning website traffic drivers to end goals.
2) You’re in Control
While there are several nuances about default campaign settings. One can have control over a wide range of options for reaching potential customers. This starts with the keywords or placements you choose to target and how restrictive you want to be. You also have a lot of budget flexibility if you want to start small. You can set your own ad budget and bids, and choose what you’re willing to spend.
3) Generate Leads in Neighboring Cities
You may have heard people discuss pay PPC ads in relation to “geo-targeting.” Geo-targeting is the process of targeting one area likely a city or region. With Google Ads, you can ensure to include certain marketing areas by proximity. This brings the discussion of location landing pages. You aren’t stuck targeting a large swath of a region.
While there is a lot of data and performance information available
4) A Wealth of Marketing Data
In Google Ads. The value of information gained goes beyond just PPC performance. Impression, click, and conversion data for each keyword can be in use to advise SEO strategy. This also includes content marketing efforts. You can use the built-in keyword planner and display planner tools to find where your audience is.
5) Retargeting
Most website visitors don’t take action on a landing page. Across industries, the average conversion rate of Google Ads is 4.40%. Visitors who didn’t convert are not lost causes not even close. The ability to retarget these consumers is the biggest benefit of pay-per-click advertising. Retargeting is the means of remembering visitors who have been to your site. Then serve them ads accordingly. It’s an effective way to re-engage those visitors. As well as encourage them to convert while increasing brand recall.
In conclusion, pay-per-click advertising has proven to be a reliable and profitable channel. Either for tons of B2B, B2C, nonprofits, or other companies seeking traffic. Let Kabyte IT Solutions help you with such services.